MEplusYOU (formerly imc²) helps brands create purpose-inspired movements that people are drawn to support. Our services build trust-based connections between brands and people, and do so by using the following channels to maximize marketing investment across paid, owned, shared and earned media:
Marketing With Purpose -
Purpose discovery
- Brand planning
- Paid, owned, shared and earned marketing strategy
- Creative ideation and platform development
Integrated, multi-channel activations - Owned and branded content
- Digital, social and mobile
- Broadcast/TV
- Print and direct response
- Events, out-of-home and experiential
Insights and optimization - Primary and secondary research
- Campaign analytics and reporting
- Business intelligence and ROI analysis