Positive Impact is just that—impact. It’s not a department or a team. It’s not a position or program. It is the outcome of what we do daily and it emanates from a core belief: marketing is a powerful but untapped force for good.
We know this is big talk, but we’ve seen what is possible when we consciously seek to create value for our interdependent stakeholders—clients, employees, partners, society and environment. It may not be business as usual (yet), but it’s an approach to which we’re committed.
Perhaps the most visible example of this approach is through our services and in the game-changing, purpose-inspired work we create with our clients. Less visible—our profit-sharing program available to all employees or our out-of-office policy that trusts staff to take time away when needed rather than the traditional accrual model. And even more behind the scenes, the time we invest to learn about our partners and build long-term value with them.
We’ve also chosen to direct 1% of profit to the Agencies of Change Foundation. We use those dollars to grow our pro bono portfolio, corporate giving and other social investments. For example, the Weekend of Love (WOL) is our largest pro bono and community volunteering commitment. The WOL experience is driven by the passion and energies of our people and has changed the way we think about serving others through our professional talents. WOL has delivered more than $1.5 million in services since 2009.
We are also committed to promoting environmental sustainability and have substantially reduced our carbon footprint. In this area and others, we constantly seek creative and innovative ways to benefit all of our stakeholders.
Learn about our commitments, performance and evolving mindset by reading the agency’s annual Positive Impact Reports (located via the links to the right).